Coca-Cola
Of all the advertising work I have done this is the only one to make it onto the website. Why? Honestly it is about the only one I like. I can’t think of another advertising job where I did something as simple and straightforward as this and they went for it. (To be clear, the two bottle ‘love’ thing is not my idea. I did the illustrated elements and the layouts.)
I was working at Airside and my boss at the time and now friend Alex Macleanwas also involved in the creative process.




These photos make me feel really nostalgic and a bit sad. It was the summer of 2005. We had just moved into a flat in Crystal Palace, our first home with a garden and it was a really long hot London summer. I remember buying a BBQ. I remember loving my new long, hilly cycle-commute. England winning The Ashes. These posters were everywhere you looked in London and I was a bit spun-out by that. It’s weird seeing something you drew everywhere, plus I don’t really like coke. Then on the morning of July the 7th a bomb blew up a bus with my coke ad on the side of it, killing thirteen people. It’s irrational but It made me feel closer to what happened in a way that I can’t articulate. I haven’t really looked at this work since.